Celebrating the house’s centenary, Alessandro Michele dug into the rich archives built up over the last one hundred years. and in order to really mark the milestone moment, he heralded what’s arguably the most unique meeting of brands the industry has ever seen. The show notes presented the co-branded pieces with Balenciaga as a “hacking lab.”
Alessandro Michele opens the locks of history, only to find a deeply personal vision of the mythology that surrounds the brand. Standing sentinel is the Savoy Club—a tribute to The Savoy Hotel in London where founder Guccio Gucci worked as a lift boy in his youth. Once inside, Aria’s “hacking lab made of incursions and metamorphoses” is unveiled, featuring elements from House heritage and designs from Demna Gvasalia, Creative Director of Balenciaga, ultimately expressions of reverence and homage.
Watch Gucci Aria collection here
Debuting in a special film co-directed by award-winning photographer and director Floria Sigismondi and Alessandro Michele, Aria. A singular voice, taking its turn in the spotlight; in the Italian language, ‘air’. In his notes on the collection, the Creative Director calls it “a deep and ecstatic diving in everything we yearningly miss today… a jubilee of breath.” In the year of Gucci’s centenary.
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