Continuing a long tradition of acclaimed designer collaborations, H&M has announced a new collaboration with London-based fashion designer Simone Rocha. The Simone Rocha x H&M collection will include Simone Rocha’s signature womenswear, alongside menswear and childrenswear. This marks the first time that Simone Rocha has offered a wardrobe for the entire family. Each category combines a full wardrobe; special occasion wear, including tulle dresses and tailoring, alongside knits, shirting, outerwear such as trenches, casual t-shirts, accessories, including Simone Rocha’s signature sparkling jewellery and pearl-embellished footwear.
“I am so thrilled to be working with H&M on this very special collection. It truly is a celebration of the signatures
of my brand, and the influences that have shaped me. As a designer, and as a customer, I’ve been such a
fan of the H&M collaboration concept. Margiela, Alber Elbaz, Comme des Garcons – it’s such an amazing
list of alumni to be a part of.” – Simone Rocha.
The collection, which will be released in selected stores and online on 11, March 2021.