Luxury lifestyle brand Lacoste, the official sponsor of the Dubai Duty-Free Tennis Championships 2019
held their annual cocktail reception on the 27th of February at the Lacoste lounge located at the heart of the Dubai Tennis Village. The region’s top tier media and influencers were invited to a unique Lacoste event, the first one of its kind as part of the new brand direction ‘Tennis Cool’ where luxury meets sport style. Guests mingled and had the opportunity to view key pieces from the newly launched Novak collection (part of the Spring Summer 19 Collection) while listening to homegrown talent, DJ S.o.n.y.a, whose signature is a mix of Hip Hop, Funk, House and Pop music. The guests were also treated to a surprise dance performance choregraphed by Rhea Harmoush, joined by two of her dancers to reflect the new brand concept of Tennis Cool.