Shopping with a Chic Purpose

In response to an increase in immediate humanitarian need in Somalia‬ ,the New York designer, Thakoon Panichgu, supports the relief efforts for the famine and devastation by designing a Limited Edition Masai Plaid Scarf. The profits from all sales of the $250 lightweight wool red/blue scarf will benefit an international children’s organization working in the Horn of Africa. Why is the contribution worth every penny? 100% of proceeds from the sale will directly benefit the children affected by draught and limited food supplies. Not to mention this scarf will instantly update your wardrobe for this season.

“This is foremost about the children [there],” Panichgul tells Vogue.com. “They can’t fend for themselves. That’s the most immediate concern for me.”