My World

Heba Serag Eldin the bequest of the illustrious Egyptian Serag Eldin family legacy is renowned for her fashion sense and her luxurious travel destinations; recently spotted in Gstaad. The 29-year old has a BA in International Law but also studied luxury brands management, fashion buying at Central Saint Martins, London School of the Arts and is also a certified visual merchandiser. Being an art & fashion philanthropist Heba founded Fashion Garage, an E-commerce company that offers local talents a platform to showcase and sell their products and founded Fashion Funds for charity fashion and lifestyle events management. Being a Serag Eldin allowed her to experience high end fashion at a very young age jetting with her parents to the world’s fashion capitals. In My World Heba shares her favorite picks for spring ’17.

Heba loves the flower prints at Dolce & Gabbana this spring, from dresses to clutches. Another favorite, is the red outfit by Balmain. For evening Heba opts for a black Alice McCall guipure dress.