Fendi’s Pop Tour 2018 Capsule

Italian fashion scion Fendi launches a colorful Pop line of six T-shirts that announces its virtual Pop Tour starting from Rome and soon reaching other cities around the world.

The Pop Tour T-shirts reinterpret names of famous areas in Rome with an ironic twist, highlighting the Fendi Fun side, such as Colosseo Beach, Fendi Palace, Appia Antica Boulevard, Testaccio Bay, Trastevere Sunset and Trevi Falls.

A Special Edition in exclusive for the Rome flagship boutique features the West Garbatella version.

Color combinations are pop and strong inspired by a tropical pop world combined with fun graphics representing palm trees, flamingos, sunsets in a contemporary stylized way, for a cool and fashionable woman.

The silhouette is the one of a classic short sleeves T-shirt yet featuring Fendi unique details as in the tears on the side and the back longer than the front. The T-shirts are in cotton with printed designs and glittery sequins embroideries.

The T-shirts colors that serve as a canvas to the multicolor explosion are navy blue with Fendi Palace and Testaccio Bay, strawberry red with Trevi Falls, light grey for Appia Antica Boulevard, aquamarine green for Trastevere Sunset, white for Colosseo Beach.

The Fendi Roma Logo appears as a recurrent signature on all the T-shirts as to emphasize the strong relationship that Fendi has with its city, Rome, that is where everything started.

The Tour has started… and an additional exclusive T-shirt has been created for the Moscow boutique, called Moscow Bay.

An effortlessly cool piece, a collector’s item to gather one by one – city by city – trip by trip!

The Pop Tour T-shirts will come in an exclusive packaging, a box that recalls its tropical and colorful graphics together with fun stickers to personalize it.

Available on fendi.com and in Fendi Boutiques starting from April 2018.

Go viral with #FendiPopTour!

 

FENDI Pop Tour T-shirts Groupage


 

FENDI Pop Tour T-shirts_Testaccio Bay_close-up

 

FENDI Pop Tour T-Shirt Packaging

 

FENDI Pop Tour T-shirts_Colosseo Beach_close-up