It’s the time of the year again. On November 2nd, H&M is launching it’s latest designer collaboration, this time with Canadian, London based designer Erdem. His romantic, gender-bending collection filled with flowers (and probably, even more Englishness) was presented at The Eball in Los Angeles.
Stars like Alexa Chung and Kirsten Dunst were present when Erdem presented his collection for Swedish retailer H&M. Focusing on quality and creating pieces one would have a lifetime, the designer created an “anti-Fast Fashion collection” and for the first time created a menswear collection. Nevertheless, Erdem followed the trend that has been around for several seasons already to create gender-bending fashion, such as the leopard coat or a selection of suits.
Have a look at the full collection here: