Azza Fahmy creates bespoke jewellery for the British Museum
Azza Fahmy the premier Egyptian Jewellery designer builds on her retail partnership with the British Museum with a special nine piece collection that will be on sale in the Grenville Store, in support of the forthcoming exhibition “Hajj: journey to the heart of Islam “ which opens on 26 January 2012 and runs until 15 April 2012.
This is the first major exhibition to be dedicated to the Hajj and the pilgrimage to Mecca, a journey that is central to the Muslim faith. The exhibition examines the significance of the Hajj as one of the Five Pillars of Islam, explores its importance for Muslims and looks at how this spiritual journey has evolved throughout history.
Azza Fahmy was briefed by the Museum to capture the cultural essence of the exhibition and she has sensitively created contemporary pieces that reflects spiritual objects used as part of the voyage.
True to her form Azza Fahmy fuses, culture, style and fashion and the collection consists of three specially designed modern jewellery pieces, inspired by the Hajj journey – two necklaces and a bracelet supported by carefully selected items from the Culture range – all in the Azza Fahmy trademark sterling silver and 18ct gold on one piece, complimented with calligraphy, precious and semi-precious stones.
The first of the bespoke pieces is the classic styled sterling silver & 18ct gold necklace with calligraphy that reads: Blessing, is inspired by the ‘Zamzameya’ – the container that was used to carry water from the ‘well of Zamzam’. The blessed water that is thought to cure, and to be both thirst quenching and satisfying.
The second necklace, in Sterling silver featuring brown& black onyx stones reflects the key to the Ka’ba and calligraphy that readshen one door closes, a thousand others open
Inspired by the textiles used to cover the Ka’ba and the ‘doors of the Ka’ba the third piece of jewellery is a patterned sterling silver and 18ct gold bracelet with amethyst detail that features a combination of pierced motifs and calligraphy which reads: Be kind to your enemies as well as your friends, your heart becomes more pure with love.
The collection will be available exclusively at the British Museum’s ‘Grenville Room’ store from mid-December 2011.



